Samsung Galaxy Unpacked

AGENCY: INVNT

CLIENT: Cheil Worldwide, Samsung

ROLE:
Producer, Operations
February 2026

Producer, Operations
July 2025

Associate Producer, Operations
January 2025

Operations Coordinator
February 2023

EVENT:
INVNT produced Samsung’s 2023 and 2025 Galaxy Unpacked launches in the San Francisco Bay Area and New York respectively, unveiling the next generation of AI-powered innovation from the Samsung Electronics family. The first half of 2025 kicked off January with a product launch in San Jose, California, followed by a four day series of high-impact events in July at the iconic Brooklyn Navy Yard in New York City—including media briefings, product demos, and an exclusive launch after party with top talent and influencers.

My roles consisted of both leading and supporting full scale operations for these high-profile launches, collaborating with global client teams to execute a seamless experience for a client pushing the modern boundaries of technology and AI.

PRESS:
“The Next Chapter in Personalized, Multimodal Galaxy Innovation”
Samsung Newsroom, 2025

“Highlights From Galaxy Unpacked: A New Era of AI Integration”
Samsung Newsroom, 2025

“Samsung’s Sleek New S23 Ultra Shoots for the Moon (Literally)”
Rolling Stone, 2023