Bourbon & Beyond

Louder Than Life

AGENCY:
Danny Wimmer Presents

ROLE:
SVIP Manager, Elevated Experiences
2025

EVENT:
Two consecutive weekends of completely different genre festivals, held annually in Louisville, Kentucky at the Kentucky Expo Center.

Bourbon & Beyond is the world’s largest bourbon, food, and music festival, taking place over 4 days and featuring an all-star lineup of iconic and legendary Rock, Americana, Country, Folk artists and more. The proceeding sell-out weekend, Louder Than Life, is America's largest rock & metal festival featuring over 160 bands over an additional 4 days in historic Louisville.

As Bourbon and Louder’s Super VIP Program & Corporate Suites Manager, I managed the operations of a 1,000 capacity area within the festival of high value ticket holders — including a fully decked out Tented Lounge with Chef-curated culinary offerings, a triple-deck viewing structure with top level corporate suites, and featuring Hosted Bars by sponsor Angel’s Envy plus a viewing Patio — all adjacent to the Main Stages.

PRESS: