The FRIENDS Experience

AGENCY: Superfly

CLIENT: Warner Bros.

ROLE:
Coordinator, Creative Partnerships
2019

EVENT:
Initially launched as a pop-up to honor FRIENDS’ 25th anniversary, The FRIENDS Experience New York City was the first to open, and has since blossomed into a global phenomenon with a flagship location currently in NYC and touring shows that have visited more than 20 cities across the US, Europe, and Australia.

Superfly’s work included licensed set recreations, featuring Joey and Chandler’s apartment, the Las Vegas Wedding Chapel, Monica’s living room, and a Central Perk Replica.

AWARDS:
12 Best Immersive Experiences around the world
CNN, 2022

PRESS:
“Friends to Celebrate 25th Anniversary with NY Pop-Up Experience”
The Hollywood Reporter, 2019

“An immersive Friends-themed pop-up is opening in Soho this fall”
Time Out, 2019