Wonderful by Intel at Outside Lands

AGENCY: Superfly

CLIENT: Intel

ROLE:
Associate Producer
2022

EVENT:
Outside Lands returned full force in 2022, welcoming 200,000+ attendees over its annual three-day August weekend. Superfly partnered with sponsor, Intel, to produce an interactive tent activation within the Main Stage — Polo Field festival grounds.

The objective was to create an activation highlighting Intel’s sustainability efforts, reaching a younger audience closely tied to music, while still retaining brand association.

AWARDS:
Best Festival Activation, Finalist
BizBash Event Experience Awards (EEAs)

PRESS:
“Concerts Hidden Wastelands — Outside Lands Sustainability”
Adweek, 2022

CASE STUDIES:
All of it Now